Come on manufacturers! We can do this! In the 1960s Heineken and Dutch architect John Habraken collaborated to create the “World Bottle”–a beer bottle that can be used as building material. After Alfred Heineken saw Heineken beer bottles wash up on a Caribbean beach, he was inspired to produce 100,000 World Bottles.
Why can’t we do this now? I love double- or triple-duty items. Bring the World Bottle back, Heineken! We could build fences, garages, houses–you name it. And we could cut down on trash. Brilliant.